Publicity stunt involving Andre Russell's Mercedes backfires badly

By August 20, 2019

There has been strong public backlash over what members of the public have deemed a sham of a public apology issued by a man described as the personal assistant to West Indies cricketer Andre Russell over a stunt he pulled along Dunrobin Avenue in Kingston last week.

Dennis Dietrich said he was the man behind the wheel of a high-end Mercedes motorcar that was seen spinning donuts along Dunrobin Avenue at the intersection of Dukharan Avenue late last week.

The car – a Mercedes AMG turbocharged C63 Coupe – is said to be valued at between US$67,000 (approximately J$9m) and US75,000 (J$10.1m).

The police subsequently released a statement in which it said it had identified the owner of the vehicle and requested that he meet with the police where the offence was committed.

Deitrich showed up claiming he was driving his boss’ car and spun the donuts before racing off along Dunrobin Avenue.

With the media looking on, Assistant Commissioner of Police Bishop Dr Gary Welsh, the of the JCF’s Public Safety and Traffic Enforcement Branch almost sounded apologetic when demanding the apology from Deitrich.

“A few days ago we had an incident in which you showed your skills on the road. I took an interest in because I am the head of the Public Safety and Traffic Enforcement Branch. I appreciate you coming in today and we had a conversation and I suspect you have something to say,” ACP Welsh said.

In response, Deitrich offered his apology.

“I am really, really sorry about this. I never really knew it would get big like this. I was just doing some fun with the car because it’s a fast car but I find out that is something really wrong I did. I am so sorry about it and it will never happen again.”

It is not clear where Deitrich was ticketed for the offence.

The backlash on social media was immediate. “So get an AMG and do whatever on the road and all I have to do is apologize…what country is this? Moral of the story, get rich” read a tweet from @governorOberie.

A former journalist and government minister Sandrea Falconer also weighed in.

“This is a disgrace! Why is @JamaicaConstab pandering to someone who operated his motor vehicle in a dangerous manner? I hope when others, especially poor Jamaicans operate their vehicles in a dangerous manner, they will be allowed to apologize.”

@20DollarLawyer was in agreement.

“This is embarrassing. The Jamaica Constabulary Force is a joke.”

@Jatin0923 took aim at the assistant commissioner.

“He needs to be fired. Instead of locking up the man he’s shaking hand and smiling! How different would it be if it was a taxi or someone else who is not a personal assistant of any ‘high-class’ individual’. This take the cake, icing and the crumbs.

 

 

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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