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SportsMax thanks viewers for understanding missing SSFL broadcast

By September 11, 2019
Fans and students of Naparima College  Fans and students of Naparima College

The start of the Secondary Schools Football League Premier Division was not without drama, as triple defending champions Naparima College and the competitions sponsors have fallen out.

The defending champions’ opening game against St Mary’s College at Lewis Street ended without viewers on television seeing any of it.

SportsMax Ltd, broadcast sponsors of the SSFL, were bound not to carry the event, which Naparima won 3-0, after the defending champions and triple champions last season, wore branded clothing in contravention to a previously agreed sponsorship with league and apparel giants, Joma.  

The broadcasters have since reached out to all its viewers to explain the situation, apologizing for a position it was forced to take and asked for understanding. 

“SportsMax Ltd, On the back of a breach in branding guidelines set by the SSFL by Naparima – regrettably SportsMax was forced to pull the broadcast of the game between Naparima College and St. Mary’s College,” a release from the organization read.

“While we realise that this is disappointing to fans of Schoolboy Football, it’s important to point out that we take our responsibilities to the SSFL and to its sponsorship partners very seriously and take great pains to ensure full compliance,” it continued.

“We would like to thank viewers and sports fans for their understanding in this matter.”

Paul-Andre Walker

Paul-Andre is the Managing Editor at SportsMax.tv. He comes to the role with almost 20 years of experience as journalist. That experience includes all facets of media. He began as a sports Journalist in 2001, quickly moving into radio, where he was an editor before becoming a news editor and then an entertainment editor with one of the biggest media houses in the Caribbean.

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